Any of our cutting-edge racing simulators can be configured for an incredible range of motorsport disciplines, giving guests the thrill of climbing into any driver’s seat you can imagine. Whether it’s the high-speed intensity of NASCAR, the precision and technical challenge of Formula 1, the open-wheel excitement of IndyCar, the rugged terrain of Off-Road racing, or the timeless appeal of classic and vintage racing, we tailor each experience to match the style, physics, and atmosphere of the real thing.
Beyond traditional motorsport, we love getting creative. Our team can design unique, fully themed simulation experiences that align with your event’s message, branding, or storyline—everything from custom tracks and environments to branded challenges and special effects. If you can dream it, we can build a one-of-a-kind driving experience that engages guests, reinforces your theme, and leaves a lasting impression.
Step into the thrill of head-to-head competition with our Grand Prix package. This upgraded experience adds immersive racing décor, including stacked tires, vibrant racing flags, and a full-size racetrack backdrop — transforming any space into the heart of a championship circuit. Multiple racing simulators let participants go all-out in pursuit of the best lap time, with real-time results instantly displayed on a dynamic video leaderboard. The top times fuel the energy in the room as drivers race to climb the rankings. Our professional hosts are on hand to guide and coach each driver, ensuring the experience is smooth, inclusive, and unforgettable for all skill levels.
Welcome to our Drive Time activation—an inviting, low-pressure experience designed to engage and entertain. Guests are encouraged to hop into our high-quality racing simulators and take a casual drive, with no competition or time pressure. It’s all about fun, exploration, and getting a feel for the thrill of racing. A friendly host is always on hand to assist, coach, and make sure every guest enjoys the ride, making this activation ideal for high-traffic areas, brand visibility, and effortless guest engagement.
Step into the thrill of head-to-head competition with our Fast Lap Challenge activation. Multiple racing simulators let participants go all-out in pursuit of the best lap time, with real-time results instantly displayed on a dynamic video leaderboard. The top times fuel the energy in the room as drivers race to climb the rankings. Flashing lights and racing sound effects amplify the excitement, creating an atmosphere that feels like the final lap of a real Grand Prix. Our professional hosts are on hand to guide and coach each driver, ensuring the experience is smooth, inclusive, and unforgettable for all skill levels.
For a truly show-stopping experience, our premier Racing Arena activation takes competitive sim racing to the next level. Featuring an expanded footprint and a high-impact presentation, this setup feeds live leaderboard data directly to a client-provided LED wall, creating an immersive, large-scale visual spectacle. Each simulator is outfitted with a camera to capture driver reactions, which are broadcast to the big screen in real time—turning every participant into the star of the show. Stanchions create a designated racing zone, helping manage crowds and enhance the sense of exclusivity. The result is a high-energy, crowd-drawing centerpiece that delivers nonstop excitement and unforgettable engagement.
For the ultimate racing spectacle, our Victory Stage pulls out all the stops. Building on the full Premier Racing Arena setup, this experience adds a high-stakes finale where top-performing drivers earn the chance to race on a professional-grade simulator positioned on an elevated stage. With every eye in the room locked in, a live commentator brings the action to life—calling out lap times, rivalries, and dramatic moments as they unfold. Driver cams, leaderboard feeds, and stage lighting work together to create a true motorsport atmosphere, turning your event into an electrifying centerpiece that commands attention and leaves a lasting impression.
Our Self-Service simulators offer a fully automated racing experience—perfect for locations with extended hours or lower foot traffic. Set up in advance with a pre-configured car and track combo, these simulators allow guests to simply sit down, follow the on-screen instructions, and start driving. With no on-site attendant required, the system walks users through seat adjustments and controls, then automatically resets for the next driver once the session ends. Ideal for hotel lobbies, airport lounges, and other unattended environments, this activation can be fully branded both on the simulator hardware and within the in-game environment for maximum visual impact.
This is a high-end simulator activation layout with maximum impact. This experience is perfect for passionate motorsport enthusiasts. Simulators feature detailed force-feedback steering sensations, rear traction loss motion, active seat belt tensioners, tactile vibration system and a 1000-watt surround sound system with subwoofer. Participants can compete for fastest lap times. This layout occupies a 10×12 foot space per simulator and its sophistication draws a huge crowd.
This is a high-end simulator activation layout for smaller spaces. This experience is also perfect for passionate motorsport enthusiasts. Simulators feature detailed force-feedback steering sensations, rear traction loss motion, active seat belt tensioners, tactile vibration system and a 1000-watt surround sound system with subwoofer. Participants can compete for fastest lap times. This layout occupies a 10×7 foot space per simulator and its sophistication draws a huge crowd.
Ricmotech stands apart by delivering racing simulators engineered not just for performance, but for the total user experience. While many companies repurpose consumer-grade equipment, we customize or build our own simulators with a clear focus on usability, reliability, and engagement.
Our systems are intentionally crafted to be intuitive for first-time and novice drivers — no complicated controls, no learning curve, just immediate, accessible fun that keeps lines moving and participants smiling. Every element, from the ergonomics to the on-screen guidance, is optimized to make newcomers feel confident from the moment they sit down.
What truly elevates the experience is our proprietary IntRAX software platform. IntRAX uses dynamic timing and intelligent session management to adapt to each driver’s skill level in real time. Skilled drivers get the full challenge, while novices enjoy a smoother, shorter run — boosting throughput without compromising excitement.
Plus, our simulators are built with marketing activation in mind. Clean aesthetics, branding-ready surfaces, high-brightness displays for indoor or outdoor use, and a polished professional presentation all work together to attract crowds and amplify your brand presence.
From corporate events to large-scale activations, Ricmotech delivers more than simulators — we deliver an accessible, crowd-pleasing racing experience designed to engage, impress, and produce measurable results.
Racing simulators can be a powerful tool for engaging customers with your brand. Here are a few ways Ricmotech can help leverage racing simulator activations to better engage your customers.
Offer an immersive brand experience: Our racing simulator activation can transport customers into the heart of the action, giving them a first-hand experience of your brand. We can design the simulation to showcase your corporate image or brand messaging, and allow customers to interact with your brand in a fun and memorable way.
Create a social media buzz: Racing simulator activations can be highly shareable on social media platforms. You can encourage customers to share their experiences on social media by offering prizes for the best posts or using branded hashtags. This can create a buzz around your brand and attract new customers to your business.
Collect customer data: Racing simulators can also be a valuable tool for collecting customer data. Our driver check-in kiosk is a valuable lead generation tool which collects customer data such as names and email addresses. This can help you build a targeted list of potential customers that you can reach out to in the future.
Hosting competitions: Racing simulator competitions can be a great way to engage customers with your brand. You can offer prizes for the fastest lap time with our video leaderboard that tracks the top performers. This can create a sense of competition and excitement around your brand and encourage customers to engage with your business.
Partner with influencers: Our racing simulator activations can be leveraged by incorporating influencers who have a strong following in the gaming or racing communities. This can help you reach a wider audience and attract new customers to your business.
Overall, racing simulator activations can be a fun and engaging way to promote your brand and connect with customers. By offering an immersive experience, creating a social media buzz, collecting customer data, hosting competitions and partnering with influencers, you can leverage racing simulators to drive brand awareness and customer engagement.
We configure each event with a curated car-and-track combination and assign a set number of laps per driver. We aim for racing sessions lasting between two and five minutes, depending on your desired throughput. But what truly sets our experience apart is our proprietary IntRAX timing and scoring platform.
IntRAX uses dynamic time limits to automatically adjust each session in real time — giving skilled drivers the full window to showcase their abilities while shortening runs for less experienced drivers. The result? A smoother flow, maximized throughput, and an engaging, fair experience for every participant. You can expect throughput of 15 to 25 guests per hour per simulator.
With IntRAX, your event runs smarter, faster, and more efficiently.
Yes — our simulators are absolutely outdoor-ready. Designed with high-brightness displays reaching up to 4000 nits and advanced anti-glare technology, they deliver crystal-clear visibility even in bright daylight. And for multi-day events or unpredictable weather, we’ve got you covered with protective equipment that keeps all electronics safe and secure.
For the best outdoor experience, we recommend placing simulators in shaded areas to optimize screen visibility and reduce glare. They also perform best on flat, solid surfaces to ensure maximum stability — making grass and gravel less ideal options.
Bring the excitement outside with confidence — our simulators are built for it.
Absolutely. Ricmotech’s systems are designed not only to entertain but to help you generate valuable, actionable leads.
Every participant creates a driver profile through our sleek, touchscreen kiosk — entering their name, email, category (such as customer or staff), and even their shifting preference (manual or automatic). This makes the experience feel personalized while giving you clean, structured data for follow-up.
For trade shows and industry events, we take this a step further. Our platform can integrate with many badge-scanning systems, allowing us to instantly capture attendee credentials and forward those leads directly into your existing lead-capture scanners. No manual entry, no delays — just seamless, high-quality lead generation built right into the racing experience.
All simulator activations include Ricmotech staffing. Our staff will set up the activation and be present should any technical issues arise.
Having our staff handle the simulators means your staff can handle what you do best, interact with attendees.
If you would like your staff to engage with participants of the simulator activation, our attendants will gladly train your staff to assist in the activation.
Public event venues often have congested, unreliable, or slow internet connections. To ensure smooth performance, our simulator activations run on a dedicated local wired network that we set up as needed — no internet connection is required.
While wireless networks and open Wi-Fi are sometimes available, they have not proven reliable enough for our activations.
However, if you choose to include the souvenir photo option and want participants to share their photos instantly, an internet connection would be required.
Drivers must be 42 inches tall to reach the pedals. However, children that cannot reach the pedals are welcome to sit on a parent's lap to drive.
We are based in Florida, but we are able to bring the activation nationwide.
Yes, our simulators can be set up for head-to-head racing. While two simulators is the minimum, we recommend four or more simulators to make the competition more interesting.
Corporate branding can be placed at various location within the activation.
Equipment Branding
Digital Branding