Effective lead capture and attendee engagement are key components of successful exhibition programs.
Participants register for the experience while in the queue, capturing their name, contact details, and customizing their driving preferences. We also support seamless integration with tradeshow credentials, allowing for quick check-in via existing QR codes on attendee badges.
Leads are then forwarded to the show’s lead-retrieval system using our proprietary IntRAX software platform.
For events where waiting in a physical line is undesirable, the virtual queue provides a visual waiting list, enabling participants to explore booth exhibits at their leisure. The waiting list can appear as a sidebar in conjunction with the leaderboard.
Gamification at its best! Data collected during lead capture is linked to each participant’s racing session, allowing real-time display of fastest laps and race rankings. Leaderboards are fully branded to match the client’s colors and style, creating a cohesive and engaging presentation. Leaderboards with various criteria can easily be created with our proprietary IntRAX software platform.
Give your guests a memorable takeaway they’ll want to share. Our exclusive photo capture system generates Hero Card–style or Trading Card-style images featuring each driver’s name, race stats, and a bold display of your brand logo.
Optional in-game branding allows you to seamlessly integrate your logo or message within the gaming experience. Branded elements can appear on signage, vehicles, or other in-game assets, offering high-visibility placement that enhances brand presence without disrupting gameplay.
Make it yours! External branding offers a high-impact opportunity to showcase your brand directly on the racing units. Our in-house large-format printing capabilities can transform the simulators and equipment into visually striking brand touchpoints, ensuring strong visibility and engagement both in-person and in photos.
A feed to IMAG (Image Magnification) displays enhances the event experience by showcasing live race views on large screens. This allows attendees to follow the action in real time, no matter where they are, creating a dynamic and immersive environment that keeps the excitement front and center. Integrated with our proprietary IntRAX software platform.
Enhanced Daylight Displays deliver the boosted brightness needed to keep simulator visuals vivid and impactful during outdoor activations. Many models feature anti-glare coatings to further reduce reflections, and our simulators incorporate built-in adjustments that help minimize glare from various angles. Together, these enhancements ensure clear, distraction-free viewing even in bright daylight.
Our proprietary IntRAX platform generates post-event analytics that deliver a clear, visual summary of driver participation, simulator usage, and engagement trends—ideal for client reporting and performance review. For deeper insights, we also provide raw data files containing every participant’s session details, enabling advanced analysis and seamless integration into your internal reporting systems.
We can provide essentials from our growing inventory to create a comprehensive attraction.