At the Global Business Travel Association show, Avis Rent-A-Car partnered with us to deliver a standout experiential activation built around high-energy NASCAR-style competition. We brought in four racing simulators that allowed attendees to go head-to-head in authentic stock-car action, creating a constant crowd and plenty of friendly rivalry. Celebrity driver Frankie Muñiz was on site to engage guests, elevate the experience, and add star power to the booth. The result was one of the most talked-about attractions on the show floor and a memorable brand moment for Avis.
