Rebel Bourbon returned as a multi-race primary sponsor of RCR and Kyle Busch for the 2025 NASCAR Cup Series, joining the team under the “Official Bourbon of RCR” banner and bringing an all-new car wrap inspired by bourbon barrels. The partnership kicked off in earnest at the March 2 event at 2025 EchoPark Automotive Grand Prix in Austin, where the No. 8 Rebel Bourbon Chevrolet made its debut. Over the season, the collaboration featured brand-driven activations, fan engagement events, and expanded on the “live against the grain” spirit common to both Busch and Rebel Bourbon.
