Case Study: eSportsTravel Summit
Northstar Meetings Group
Daytona Beach, FL
The eSports Travel Summit is a spinoff of the Sports Travel Summit, an event for bringing sports teams, venues and event providers together for networking, interaction, and education.
The kickoff dinner and networking event was to be held at the 500 Club inside Daytona International Speedway. The organizers at Northstar Meetings Group were looking for an activity that would set the tone for days to follow. In partnership with NASCAR and iRacing, Ricmotech was enlisted to create the experience.
Three racing simulators were prepared with steering wheels and shifters to mimic the latest generation of NASCAR stock cars. A racing experience centered around Daytona International Speedway was created.
Participants would drive in a formation lap in a field of eleven other cars around the track to get the feel of the simulator and the handling of the race car. As the formation lap winds to a close the pace car would pull into the pits and seconds later the field was under green flag racing.
A video leaderboard featuring sponsor promos and driver lap times kept adrenaline going as everybody’s competitive spirit soared. Participants and spectators captured pictures and video which was shared on Instagram, Facebook, and Twitter leading to over 6500 impressions.
