Author: Frank

Case Studies

Super Trofeo Saturday

Nov 16, 2022 by Frank 0 Comments

Case Study: Super Trofeo Saturday

Lamborghini-Miami

Lamborghini Miami

North Miami, FL

Prestige Imports proudly counts itself among the most successful luxury automobile companies in the country. Currently, Prestige Imports is thriving under its corporate wings with premier franchises such as Lamborghini Miami.

Lamborghini Miami was looking to hold a social event to gain awareness of their new showroom. The concept was called Super Trofeo Saturday. It was to be a watch party of the Lamborghini Super Trofeo race at Watkins Glen International Raceway. The dealership wanted to ensure visitors remain on the premises until the end of the event. A friendly simulator competition was the answer. 

racing simulator event activation layouts

We prepared three simulators for driving Super Trofeo GT3 cars and added dealership branding to the simulators. The in-game simulation featured the dealership’s very own Lamborghini Huracan GT3 car painted up in mirror gold finish and the Prestige Imports livery. 

The Ricmotech crew arrived hours before the event to set up the three simulators, a video leaderboard highlighting the competition rules, prizes, leaderboard standings, and promotional videos for the company brand. High-energy music, stage lighting, and commentary by the event host pulled the entire activation together.

As guests arrived the host explained the competition rules and prizes up for grabs which got everyone sharing their experiences on social media. Posts were shared and attendance multiplied as a result.

Participants were instantly hooked by the driving competition and friendly rivalries began to develop. The remaining spectators connected with their favorite competitors sharing their experience on Instagram and Facebook. 

Over 200 images and videos were captured in a three-hour time span and shared, garnering over 5000 social media impressions for the Lamborghini Miami and Prestige Imports brands.

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Services

Your Way

Nov 1, 2022 by Frank 0 Comments

Simulators Your Way

Your way simulators are self-service and make it easy for anyone to have racing fun their way. A simple Xbox-like game interface and familiar controls on the steering wheel make it easy for anyone to operate. Our techs will drop off the simulators and set them up for you. Our sim ambassadors will train your staff on how to operate the simulators and our techs will be just a phone call away to assist with any questions.

Racers can chose the car and track of their preference with an Xbox-like menu.
A sim ambassador can be present to assist drivers to get the most out of the experience.
Suitable for all skill levels. The driving aids and difficulty levels can be easily adjusted in the menus.

FAQs

This service comes with  an experienced tech to train your staff. For an additional fee, our tech can get everything up and running at the start of the day. Optionally, a sim operator can be present throughout the activation to assist drivers.

These simulators allow the driver to choose any car and track available in the game being used. A simulator operator can be present to operate the menus on behalf of the drivers and determine the car and track selection.

For an additional charge these simulators can be configured to race together. This will also require a reliable internet connection.

Only the hardware can be branded on the self-service simulators. Logo graphics can be applied to the simulators and hard-shell seat backs.

The self-service simulators are single-screen and motionless. However, an optional rumble system can be added to the simulators.

Our simulators have a wide range of difficulty settings meaning we can adjust for an unforgettable experience for any skill set. Our technicians will pre-determine a suitable difficulty level based on the target  demographic.

The minimum rental period is one day. Additional time is in half-day increments.

We would be happy to put together a proposal for your next event. To start the process, please click the button and answer some basic questions. We will contact you to discuss further.

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Services

Driver Training Class

Oct 28, 2022 by Frank 0 Comments

Training Day

Training Day combines professional driver coaches to create a virtual race driver school. Participants learn the basics of driving a car at the limit and beyond. Simulators are highly valuable for training purposes, particularly when it comes to initial learning, procedural practice, and risk-free exploration of scenarios. They can enhance education, reduce costs, and improve safety by allowing learners to acquire foundational skills before transitioning to actual seat time. Simulators are often used in conjunction with real-world experiences to create a comprehensive and effective training program.

Simulators offer a controlled and safe environment where coaches can observe and provide guidance to drivers.
Simulators can provide a controlled and safe environment for learners to practice and develop skills.
Simulators used in conjunction with real-world experiences create a comprehensive and effective training program.

FAQs

This depends entirely on the way the event will be structured. A highly organized classroom structure can be administered by just one coach. A less formal structure may require 

This depends entirely on the way the event will be structured.

Training Day simulators can be done with a single-screen or a triple-screen simulator and the simulators can be motion or motionless.

Yes, the simulator hardware and the game can be customized with client branding. The available locations vary depending on the simulator and game used.

The simulators will be run in a “multi-player” configuration. This can allow the instructors to perform lead-follow training exercises with the use of an additional simulator.

Our simulators have a wide range of difficulty settings meaning we can adjust for an unforgettable experience for any skill set. Our technicians will pre-determine a suitable difficulty level based on the target  demographic.

The minimum rental period is one day. Additional time is in half-day increments.

We would be happy to put together a proposal for your next event. To start the process, please click the button and answer some basic questions. We will contact you to discuss further.

Inquire Now
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Services

Fast Lap Challenge

Oct 28, 2022 by Frank 0 Comments

Fast Lap Challenge

Experience the Thrill of Competitive Racing

Step into the driver’s seat and test your skills in Ricmotech’s Fast Lap Challenge—a high-energy, time-trial racing simulator activation designed to ignite competition and draw crowds. Participants race against the clock, aiming to set the quickest lap time on a virtual track, with live leaderboards showcasing top performers.

How It Works

Registration

Guests sign in at our touchscreen kiosk, providing their name, contact information, and driving preferences.

Badge Issuance

Each participant receives a personalized QR-coded badge, which can be integrated with event credentials or promotional items.

Orientation

Our Simulator Pit Crew assists drivers in adjusting their seats and familiarizing themselves with the controls.

Race Session

Drivers compete in a 2-4 lap session against AI opponents, striving for the fastest single lap time.

Live Leaderboard

Results are displayed in real-time on large screens, featuring driver names, lap times, and rankings.

Recognition & Rewards

Top drivers can win on-site prizes or post-event follow-ups adding an extra layer of excitement and incentive for participation.

Customization & Branding

From eye-catching wraps on the simulator pod to branded race cars, pit boards, and trackside billboards within the game, every element can be tailored to reflect your brand. These immersive touchpoints ensure your message is front and center throughout the activation, reinforcing brand recognition and creating lasting impressions with every guest who steps behind the wheel.

Simulator Wraps

Incorporate your company's logos and colors on the simulator exterior.

In-Game Branding

Feature your brand on virtual trackside billboards and race cars.

Leaderboard Displays

Showcase branded content alongside live race results.

Our professional team manages the entire activation, allowing your staff to focus on engaging with attendees and promoting your products or services. The Fast Lap Challenge is ideal for trade shows, corporate events, and promotional campaigns seeking an interactive and memorable experience.

FAQs

Our simulators come with experienced techs/operators who will be on hand to assist event attendees. We call these our Simulator Pit Crew.

As long as the barcode or QR code is unique for each person then it can be used. If additional information is included in the QR code then we can capture that data and prefill the registration form.

No, the time-trial sessions are isolated to prevent drivers from interfering with their opponents.

Our simulators have a wide range of difficulty settings meaning we can adjust for an unforgettable experience for any skill set. Our technicians will pre-determine a suitable difficulty level based on the target  demographic.

The minimum rental period is one day. Additional time is in half-day increments.

Yes, the simulator hardware and the game can be customized with client branding. The available locations vary depending on the simulator and game used.

Time-Trails can be done with a single-screen or a triple-screen simulator and the simulator can be motion or motionless.

We would be happy to put together a proposal for your next event. To start the process, please click the button and answer some basic questions. We will contact you to discuss further.

Inquire Now
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Services

Track Day

Oct 28, 2022 by Frank 0 Comments

Virtual Track Day

A virtual track day using racing simulators offers an immersive and thrilling experience for racing enthusiasts without the need for a physical race track or a real race car. It combines the realism of racing simulations with the convenience and accessibility of virtual reality technology, allowing participants to feel the adrenaline of high-speed racing right at your booth space.

Participants have no set time restriction in this configuration. They are free to drive at their own pace or can drive door-to-door with their colleagues. Optionally, lap times can be recorded for amusement purposes only.

The optional driver check-in kiosk collects leads and is essential when recording lap times.
Participants can simply enjoy a solo driving experience or race against each other in this multiplayer session.
Lap times set by drivers are recorded on the optional leaderboard for bragging rights.

FAQs

This service comes with at least one experienced tech/operator to run the activation. 

The cars and track are pre-selected. Each simulator can have a different car, but it cannot be changed during the course of the event.

Yes, the simulator hardware and the game can be customized with client branding. The available locations vary depending on the simulator and game used.

Virtual Track Days can be done with a single screen or a triple screen simulator and the simulator can be motion or motionless.

Yes, this configuration runs in a “multi-player” mode, however there is no organized racing. Drivers can drive bumper-to-bumper and challenge each other without restriction.

Our simulators have a wide range of difficulty settings meaning we can adjust for an unforgettable experience for any skill set. Our technicians will pre-determine a suitable difficulty level based on the target  demographic.

The minimum rental period is one day. Additional time is in half-day increments.

We would be happy to put together a proposal for your next event. To start the process, please click the button and answer some basic questions. We will contact you to discuss further.

Inquire Now
Events

SubieFest Florida

Oct 20, 2022 by Frank 0 Comments

SubieFest Florida 2022

This was the third annual SubieFest Florida held at Daytona International Speedway. Subaru rolled out their hospitality trailer equipped with three Ricmotech simulators. Ricmotech ambassadors Frank and Jose were on-site to tune the simulators and make sure everything was performing in tip top shape. Pro drivers Scott Speed and Bucky Lasek were there to show participants how the pros do it. A good time was had by all.

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Events

Halloween Supercar Run 2022

Oct 20, 2022 by Frank 0 Comments

Halloween Supercar Run 2022

Prestige Imports hosts the HSCR 2022, the most exciting rally of the year! Gathering over 50,000 horsepower, Halloween Super Car Run starts at the dealership and ends at the iconic Homestead Miami Speedway! HSCR Registration is reserved for hypercars, supercars, and rarified sportscars.

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Events

Super Trofeo Watch Party

Jun 10, 2022 by Frank 0 Comments

Super Trofeo Watch Party

Social event at Lamborghini Miami showroom in North Miami. The event was Super Trofeo Saturday for clients and the public to come in to watch the Watkins Glen Super Trofeo race on a giant video wall, enjoy food and drinks by Exquisite Catering and, of course, drive on Ricmotech simulators for a chance to win a certificate for a complete detail and ceramic coating for your car compliments of Image Auto Detailing.

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