Category: Case Studies

Case Studies

Hankook Tire

Jun 1, 2024 by Frank 0 Comments

Case Study: Hankook Tire

Hankook Tire

Nashville, TN

Electrify Expo is a multi-city event focused on electric-powered mobility. Hankook Tire, the official technical partner of Formula E, sponsored the EV Demo District at the expo. Without vehicles for participants to drive, Hankook sought a way to engage visitors.

Hankook
The solution was driving simulators. Leveraging Hankook’s involvement in Formula E, Ricmotech set up two simulators that allowed participants to drive a Formula E race car on an easy-to-navigate test track. This setup enabled attendees to experience the thrill of driving an all-electric race car at high speeds. Participants registered to compete for the fastest lap times, with Hankook awarding $600 in gift cards each day. Ricmotech staff acted as booth MCs to energize the crowd and convey Hankook’s message.

Ultimately, Hankook engaged more visitors at their booth with the racing simulators than any other manufacturer offering actual vehicle test drives. This highlighted Hankook’s significant role in Formula E and their expertise in developing EV-specific tires.

 

The two-day event attracted over 10,000 enthusiasts and garnered the attention of content creators and news outlets, resulting in over 10,000 potential social media impressions.

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Racing Fan Fest

Nov 17, 2022 by Frank 0 Comments

Case Study: Racing Fan Fest

Swarm Inc.

Wynwood, FL

The Formula1 Miami Grand Prix was coming, and Swarm was organizing the largest watch party in Miami at the Wynwood Marketplace. Swarm was looking for an anchor attraction at the main stage to create a unique experience for visitors.

Swarm

We were asked to come up with a concept unlike what has been done before, while keeping in mind the skill level of the typical attendee. We wanted there to be a competitive aspect to the activation while still keeping it fun and enjoyable. The answer involved an array of simulators, an easy-to-drive configuration and a 20 foot LED screen.

Racing Fan Fest 2022 Sketch

The final production included six racing simulators, a 36 foot wide stage, 10,000 watt sound system, club lighting, fog and haze effects, a live DJ, and a live race announcer.

Participants were excited to drive on a simulator on the big stage with their performance on display on the giant LED screen in a club-like environment.

The four-day event hosted over 40,000 race fans. The activation caught the attention of several social influencers, Us Weekly magazine, and Deco Drive. In all, over 100,000 social media impressions were received.

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esports travel summit winner
Case Studies

eSports Travel Summit

Nov 16, 2022 by Frank 0 Comments

Case Study: eSportsTravel Summit

Northstar Meetings Group

Daytona Beach, FL

The eSports Travel Summit is a spinoff of the Sports Travel Summit, an event for bringing sports teams, venues and event providers together for networking, interaction, and education.

eSportsTravel logo

The kickoff dinner and networking event was to be held at the 500 Club inside Daytona International Speedway. The organizers at Northstar Meetings Group were looking for an activity that would set the tone for days to follow. In partnership with NASCAR and iRacing, Ricmotech was enlisted to create the experience.

Basic Sims with Leaderboard
esports travel summit driver

Three racing simulators were prepared with steering wheels and shifters to mimic the latest generation of NASCAR stock cars. A racing experience centered around Daytona International Speedway was created.

Participants would drive in a formation lap in a field of eleven other cars around the track to get the feel of the simulator and the handling of the race car. As the formation lap winds to a close the pace car would pull into the pits and seconds later the field was under green flag racing.

esports travel summit driver instruction

A video leaderboard featuring sponsor promos and driver lap times kept adrenaline going as everybody’s competitive spirit soared. Participants and spectators captured pictures and video which was shared on Instagram, Facebook, and Twitter leading to over 6500 impressions.

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Super Trofeo Saturday

Nov 16, 2022 by Frank 0 Comments

Case Study: Super Trofeo Saturday

Lamborghini-Miami

Lamborghini Miami

North Miami, FL

Prestige Imports proudly counts itself among the most successful luxury automobile companies in the country. Currently, Prestige Imports is thriving under its corporate wings with premier franchises such as Lamborghini Miami.

Lamborghini Miami was looking to hold a social event to gain awareness of their new showroom. The concept was called Super Trofeo Saturday. It was to be a watch party of the Lamborghini Super Trofeo race at Watkins Glen International Raceway. The dealership wanted to ensure visitors remain on the premises until the end of the event. A friendly simulator competition was the answer. 

racing simulator event activation layouts

We prepared three simulators for driving Super Trofeo GT3 cars and added dealership branding to the simulators. The in-game simulation featured the dealership’s very own Lamborghini Huracan GT3 car painted up in mirror gold finish and the Prestige Imports livery. 

The Ricmotech crew arrived hours before the event to set up the three simulators, a video leaderboard highlighting the competition rules, prizes, leaderboard standings, and promotional videos for the company brand. High-energy music, stage lighting, and commentary by the event host pulled the entire activation together.

As guests arrived the host explained the competition rules and prizes up for grabs which got everyone sharing their experiences on social media. Posts were shared and attendance multiplied as a result.

Participants were instantly hooked by the driving competition and friendly rivalries began to develop. The remaining spectators connected with their favorite competitors sharing their experience on Instagram and Facebook. 

Over 200 images and videos were captured in a three-hour time span and shared, garnering over 5000 social media impressions for the Lamborghini Miami and Prestige Imports brands.

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