Category: Case Studies

Case Studies

Hankook Tire

Jun 1, 2024 by Frank 0 Comments

Case Study: Hankook Tire x Ricmotech

Engaging Audiences at Electrify Expo

Hankook Tire

Nashville, TN

Electrify Expo is a multi-city event focused on the future of electric-powered mobility, drawing in thousands of visitors eager to explore cutting-edge EV technology. As the official technical partner of Formula E, Hankook Tire sponsored the EV Demo District at the expo but faced a unique challenge: engaging visitors without having vehicles available for test drives.

Hankook

The Challenge – Hankook needed a powerful way to connect with attendees and demonstrate the excitement of high-performance EV tire technology, while emphasizing their critical role in the Formula E racing circuit.

The Solution – To bring Hankook’s message to life, Ricmotech provided an immersive experience through high-performance racing simulators. These simulators allowed attendees to step into the driver’s seat of a Formula E race car and experience the thrill of high-speed, all-electric racing. Set on an easy-to-navigate test track, the simulators gave participants an authentic feel for the power and agility of Formula E vehicles, enhanced by Hankook’s cutting-edge EV-specific tire technology.

The Experience – Each day, participants registered to compete for the fastest lap times, with Hankook offering $600 in gift cards as daily prizes to top drivers. Ricmotech staff served as booth MCs, energizing the crowd and amplifying Hankook’s brand message around innovation and EV performance. With enthusiastic commentary and audience interaction, Ricmotech’s team helped create a vibrant atmosphere that kept visitors engaged.

Results – The simulators generated unparalleled interest at the Hankook booth, drawing in more visitors than any other manufacturer offering real vehicle test drives. The activation not only showcased Hankook’s vital role in Formula E but also positioned them as a leader in EV tire technology. The successful event highlighted the impact of immersive, interactive experiences in creating memorable brand connections.

Let's Drive Your Success

More Case Studies

Case Studies

Racing Fan Fest

Nov 17, 2022 by Frank 0 Comments

Case Study: Racing Fan Fest

Swarm Inc.

Wynwood, FL

The Formula1 Miami Grand Prix was coming, and Swarm was organizing the largest watch party in Miami at the Wynwood Marketplace. Swarm was looking for an anchor attraction at the main stage to create a unique experience for visitors.

Swarm

We were asked to come up with a concept unlike what has been done before, while keeping in mind the skill level of the typical attendee. We wanted there to be a competitive aspect to the activation while still keeping it fun and enjoyable. The answer involved an array of simulators, an easy-to-drive configuration and a 20 foot LED screen.

Racing Fan Fest 2022 Sketch

The final production included six racing simulators, a 36 foot wide stage, 10,000 watt sound system, club lighting, fog and haze effects, a live DJ, and a live race announcer.

Participants were excited to drive on a simulator on the big stage with their performance on display on the giant LED screen in a club-like environment.

The four-day event hosted over 40,000 race fans. The activation caught the attention of several social influencers, Us Weekly magazine, and Deco Drive. In all, over 100,000 social media impressions were received.

Let's Drive Your Success

More Case Studies

esports travel summit winner
Case Studies

eSports Travel Summit

Nov 16, 2022 by Frank 0 Comments

Case Study: eSportsTravel Summit

Northstar Meetings Group

Daytona Beach, FL

The eSports Travel Summit is a spinoff of the Sports Travel Summit, an event for bringing sports teams, venues and event providers together for networking, interaction, and education.

eSportsTravel logo

The kickoff dinner and networking event was to be held at the 500 Club inside Daytona International Speedway. The organizers at Northstar Meetings Group were looking for an activity that would set the tone for days to follow. In partnership with NASCAR and iRacing, Ricmotech was enlisted to create the experience.

Basic Sims with Leaderboard
esports travel summit driver

Three racing simulators were prepared with steering wheels and shifters to mimic the latest generation of NASCAR stock cars. A racing experience centered around Daytona International Speedway was created.

Participants would drive in a formation lap in a field of eleven other cars around the track to get the feel of the simulator and the handling of the race car. As the formation lap winds to a close the pace car would pull into the pits and seconds later the field was under green flag racing.

esports travel summit driver instruction

A video leaderboard featuring sponsor promos and driver lap times kept adrenaline going as everybody’s competitive spirit soared. Participants and spectators captured pictures and video which was shared on Instagram, Facebook, and Twitter leading to over 6500 impressions.

Let's Drive Your Success

More Case Studies

Case Studies

Super Trofeo Saturday

Nov 16, 2022 by Frank 0 Comments

Case Study: Super Trofeo Saturday

Lamborghini-Miami

Lamborghini Miami

North Miami, FL

Prestige Imports proudly counts itself among the most successful luxury automobile companies in the country. Currently, Prestige Imports is thriving under its corporate wings with premier franchises such as Lamborghini Miami.

Lamborghini Miami was looking to hold a social event to gain awareness of their new showroom. The concept was called Super Trofeo Saturday. It was to be a watch party of the Lamborghini Super Trofeo race at Watkins Glen International Raceway. The dealership wanted to ensure visitors remain on the premises until the end of the event. A friendly simulator competition was the answer. 

racing simulator event activation layouts

We prepared three simulators for driving Super Trofeo GT3 cars and added dealership branding to the simulators. The in-game simulation featured the dealership’s very own Lamborghini Huracan GT3 car painted up in mirror gold finish and the Prestige Imports livery. 

The Ricmotech crew arrived hours before the event to set up the three simulators, a video leaderboard highlighting the competition rules, prizes, leaderboard standings, and promotional videos for the company brand. High-energy music, stage lighting, and commentary by the event host pulled the entire activation together.

As guests arrived the host explained the competition rules and prizes up for grabs which got everyone sharing their experiences on social media. Posts were shared and attendance multiplied as a result.

Participants were instantly hooked by the driving competition and friendly rivalries began to develop. The remaining spectators connected with their favorite competitors sharing their experience on Instagram and Facebook. 

Over 200 images and videos were captured in a three-hour time span and shared, garnering over 5000 social media impressions for the Lamborghini Miami and Prestige Imports brands.

More Case Studies

Let's Drive Your Success

Contact Us