Racing Fan Fest is a free event built around the fandom of Formula 1 and the global cultural phenomena of Race Weeks in the United States. Launched in Miami, in 2022, the off-track event is owned and produced by SWARM, a 360-lifestyle production company. The festival hosts exclusive activations from the best in the sport. From immersive and interactive installations to the apex of innovation and ingenuity, Racing Fan Fest is the ultimate show-and-tell for all types of fans.

To create the right party vibe for this event held in the heart of Wynwood, Ricmotech provided club music to fill the space, lighting effects controlled by AI in sync with the music, and racing decorations to create some great photo ops. A driver registration kiosk was used to collect participant information and a racing leaderboard was automatically populated based on driver performance. On-sim cameras caught all the action and mirrored it on dual spectator screens.

As creative director of PUMA’s F1 partnership, of course A$AP Rocky was present for F1’s Miami to sell his latest motorsport collection, including his first-ever PUMA shoe. As with most Rocky appearances, good ‘fits are a given (maybe a Rihanna sighting too). Rocky’s Miami minute was no exception.

At his PUMA pop-up, Rocky proved his multitasking skills to be top-tier. The musician managed to promote his new gear, have an arcade date night with Rih, and get a cool race ‘fit off all at once. -Morgan Smith