IntRAX

Intelligent Racing Activation eXchange

IntRAX is a proprietary, end-to-end experiential motorsport activation platform designed to power high-throughput, data-driven racing simulator experiences at live events, brand activations, trade shows, hospitality programs, and corporate engagements.

Built specifically for real-world event environments—not gaming at home—IntRAX seamlessly integrates hardware, software, operations, and audience flow into a single, cohesive system. The result is a scalable, reliable, and premium racing experience that delivers maximum participant engagement, operational efficiency, and measurable brand value.

Purpose-Built for Live Events

Unlike off-the-shelf simulator software or ad-hoc event setups, IntRAX was architected from the ground up to solve the unique challenges of live activations:

  • High participant volume and rapid session turnover
  • Limited physical space and strict event schedules
  • Multiple simulators operating simultaneously
  • Real-time leaderboards and audience engagement
  • Brand compliance, data privacy, and consent tracking
  • Zero-downtime expectations in public environments

IntRAX orchestrates every stage of the participant journey—from registration and queuing through driving, scoring, media capture, and post-experience outputs—while remaining invisible to the guest and effortless for event staff.

Modular & Integrated Ecosystem

Gamification at its best! Data collected during lead capture is linked to each participant’s racing session, allowing real-time display of fastest laps and race rankings. Leaderboards are fully branded to match the client’s colors and style, creating a cohesive and engaging presentation. Leaderboards with various criteria can easily be created with our proprietary IntRAX software platform.

IntRAX Hub

The central command and control layer.

  • Oversees all simulators, kiosks, displays, and peripherals
  • Manages sessions, periods, scoring logic, and timing
  • Provides staff with a live operational dashboard
  • Ensures consistency and stability across the entire footprint

IntRAX Pod

Simulator-level control and telemetry ingestion.

  • Associates participants with specific simulators and sessions
  • Captures lap, speed, timing, and performance data in real time
  • Handles session start/stop logic and enforcement of rules
  • Designed for rapid turnover with minimal staff interaction

IntRAX Kiosk

Participant registration and consent interface.

  • Touch-friendly, line-side registration while simulators are in use
  • Supports adults, minors, and parent/guardian consent flows
  • Generates unique participant credentials (QR-based)
  • Eliminates bottlenecks and idle simulator time

IntRAX Leaderboard & Overlays

Audience-facing engagement layer.

  • Live leaderboards, heat results, and best-lap displays
  • HTML-based overlays for TVs, LED walls, and broadcast feeds
  • Custom branding, animations, and sponsor integration
  • Supports multiple competition formats, including time attack, distance, and bracketed racing
  • Displays multiple leaderboard views such as daily results, full-event standings, race-based rankings, and fastest-lap competitions
  • Leaderboards can be shown side-by-side, rotated sequentially on a scrolling display, or presented simultaneously across multiple screens to maximize participant motivation and spectator engagement

IntRAX Photo

Media capture and experiential takeaway system.

  • High-quality photo capture synchronized to sessions
  • Supports branded overlays and sponsor treatments
  • Enables digital or printed souvenirs and post-event sharing

Designed for Throughput, Not Just Realism

While IntRAX delivers authentic driving physics and professional-grade simulator hardware, its true strength is operational throughput. The platform is optimized to move participants efficiently without sacrificing experience quality.

Key outcomes include:

  • Faster check-in without tying up simulators
  • Predictable session timing for schedule compliance
  • Clear separation between registration, queuing, and driving
  • Reduced staffing needs through automation
  • Consistent experience quality across all simulators

This makes IntRAX uniquely suited for high-visibility, high-traffic environments where performance, reliability, and guest flow matter as much as realism.

Data-Driven by Design

Every IntRAX activation is underpinned by a structured data model that supports:

  • Accurate session and lap tracking
  • Fair, transparent scoring logic
  • Best-lap and best-session determination
  • Period-based and overall rankings
  • Exportable results for clients and stakeholders

Data collection is purpose-limited, event-specific, and configurable to meet client requirements, legal review, and privacy expectations.

Brand-Safe, Client-Ready, and Compliant

IntRAX is built to meet the expectations of enterprise brands, agencies, and legal teams:

  • Clear consent and disclosure flows
  • Local, event-specific data handling
  • No unnecessary personal data collection
  • Transparent operational logic
  • Documented processes suitable for compliance review

The platform supports custom branding, sponsor integration, and messaging without compromising system integrity or participant trust.

Exclusively Available Through Ricmotech Events

IntRAX is proprietary technology developed and operated exclusively by Ricmotech Events. It is not licensed, resold, or deployed as standalone software.

This ensures:

  • Tight integration between hardware, software, and staff
  • Rapid troubleshooting and on-site adaptability
  • Continuous improvement driven by real-world event use
  • A single accountable partner for the entire experience

The Result

IntRAX transforms racing simulators from isolated attractions into fully orchestrated experiential platforms—capable of handling thousands of participants, engaging spectators, and delivering measurable results for brands.

It is not just a simulator system. It is the infrastructure behind premium motorsport activations.

Let's Do This Together

Ricmotech Simulators and Events
6135 NW 167th Street | Suite E21 | Miami Lakes, FL 33015
Phone: (305) 417-9241