Ricmotech stands apart by delivering racing simulators engineered not just for performance, but for the total user experience. While many companies repurpose consumer-grade equipment, we customize or build our own simulators with a clear focus on usability, reliability, and engagement.
Our systems are intentionally crafted to be intuitive for first-time and novice drivers — no complicated controls, no learning curve, just immediate, accessible fun that keeps lines moving and participants smiling. Every element, from the ergonomics to the on-screen guidance, is optimized to make newcomers feel confident from the moment they sit down.
What truly elevates the experience is our proprietary IntRAX software platform. IntRAX uses dynamic timing and intelligent session management to adapt to each driver’s skill level in real time. Skilled drivers get the full challenge, while novices enjoy a smoother, shorter run — boosting throughput without compromising excitement.
Plus, our simulators are built with marketing activation in mind. Clean aesthetics, branding-ready surfaces, high-brightness displays for indoor or outdoor use, and a polished professional presentation all work together to attract crowds and amplify your brand presence.
From corporate events to large-scale activations, Ricmotech delivers more than simulators — we deliver an accessible, crowd-pleasing racing experience designed to engage, impress, and produce measurable results.
Racing simulators can be a powerful tool for engaging customers with your brand. Here are a few ways Ricmotech can help leverage racing simulator activations to better engage your customers.
Offer an immersive brand experience: Our racing simulator activation can transport customers into the heart of the action, giving them a first-hand experience of your brand. We can design the simulation to showcase your corporate image or brand messaging, and allow customers to interact with your brand in a fun and memorable way.
Create a social media buzz: Racing simulator activations can be highly shareable on social media platforms. You can encourage customers to share their experiences on social media by offering prizes for the best posts or using branded hashtags. This can create a buzz around your brand and attract new customers to your business.
Collect customer data: Racing simulators can also be a valuable tool for collecting customer data. Our driver check-in kiosk is a valuable lead generation tool which collects customer data such as names and email addresses. This can help you build a targeted list of potential customers that you can reach out to in the future.
Hosting competitions: Racing simulator competitions can be a great way to engage customers with your brand. You can offer prizes for the fastest lap time with our video leaderboard that tracks the top performers. This can create a sense of competition and excitement around your brand and encourage customers to engage with your business.
Partner with influencers: Our racing simulator activations can be leveraged by incorporating influencers who have a strong following in the gaming or racing communities. This can help you reach a wider audience and attract new customers to your business.
Overall, racing simulator activations can be a fun and engaging way to promote your brand and connect with customers. By offering an immersive experience, creating a social media buzz, collecting customer data, hosting competitions and partnering with influencers, you can leverage racing simulators to drive brand awareness and customer engagement.
We configure each event with a curated car-and-track combination and assign a set number of laps per driver. Typically, sessions run between two and five minutes, depending on your desired throughput. But what truly sets our experience apart is our proprietary IntRAX timing and scoring platform.
IntRAX uses dynamic time limits to automatically adjust each session in real time — giving skilled drivers the full window to showcase their abilities while shortening runs for less experienced drivers. The result? A smoother flow, maximized throughput, and an engaging, fair experience for every participant.
With IntRAX, your event runs smarter, faster, and more efficiently.
Yes — our simulators are absolutely outdoor-ready. Designed with high-brightness displays reaching up to 4000 nits and advanced anti-glare technology, they deliver crystal-clear visibility even in bright daylight. And for multi-day events or unpredictable weather, we’ve got you covered with protective equipment that keeps all electronics safe and secure.
For the best outdoor experience, we recommend placing simulators in shaded areas to optimize screen visibility and reduce glare. They also perform best on flat, solid surfaces to ensure maximum stability — making grass and gravel less ideal options.
Bring the excitement outside with confidence — our simulators are built for it.
Absolutely. Ricmotech’s systems are designed not only to entertain but to help you generate valuable, actionable leads.
Every participant creates a driver profile through our sleek, touchscreen kiosk — entering their name, email, category (such as customer or staff), and even their shifting preference (manual or automatic). This makes the experience feel personalized while giving you clean, structured data for follow-up.
For trade shows and industry events, we take this a step further. Our platform can integrate with many badge-scanning systems, allowing us to instantly capture attendee credentials and forward those leads directly into your existing lead-capture scanners. No manual entry, no delays — just seamless, high-quality lead generation built right into the racing experience.
All simulator activations include Ricmotech staffing. Our staff will set up the activation and be present should any technical issues arise.
Having our staff handle the simulators means your staff can handle what you do best, interact with attendees.
If you would like your staff to engage with participants of the simulator activation, our attendants will gladly train your staff to assist in the activation.
Public event venues often have congested, unreliable, or slow internet connections. To ensure smooth performance, our simulator activations run on a dedicated local wired network that we set up as needed — no internet connection is required.
While wireless networks and open Wi-Fi are sometimes available, they have not proven reliable enough for our activations.
However, if you choose to include the souvenir photo option and want participants to share their photos instantly, an internet connection would be required.
Drivers must be 42 inches tall to reach the pedals. However, children that cannot reach the pedals are welcome to sit on a parent's lap to drive.
We are based in Florida, but we are able to bring the activation nationwide.
Yes, our simulators can be set up for head-to-head racing. While two simulators is the minimum, we recommend four or more simulators to make the competition more interesting.
Corporate branding can be placed at various location within the activation.
Equipment Branding
Virtual Branding
Ricmotech Simulators and Events
6135 NW 167th Street | Suite E21 | Miami Lakes, FL 33015
Phone: (305) 417-9241