Frequently Asked Questions

Why have a racing simulator activation?

Racing simulators can be a powerful tool for engaging customers with your brand. Here are a few ways Ricmotech can help leverage racing simulator activations to better engage your customers.

Offer an immersive brand experience: Our racing simulator activation can transport customers into the heart of the action, giving them a first-hand experience of your brand. We can design the simulation to showcase your corporate image or brand messaging, and allow customers to interact with your brand in a fun and memorable way.

Create a social media buzz: Racing simulator activations can be highly shareable on social media platforms. You can encourage customers to share their experiences on social media by offering prizes for the best posts or using branded hashtags. This can create a buzz around your brand and attract new customers to your business.

Collect customer data: Racing simulators can also be a valuable tool for collecting customer data. Our driver check-in kiosk is a valuable lead generation tool which collects customer data such as names and email addresses. This can help you build a targeted list of potential customers that you can reach out to in the future.

Hosting competitions: Racing simulator competitions can be a great way to engage customers with your brand. You can offer prizes for the fastest lap time with our video leaderboard that tracks the top performers. This can create a sense of competition and excitement around your brand and encourage customers to engage with your business.

Partner with influencers: Our racing simulator activations can be leveraged by incorporating influencers who have a strong following in the gaming or racing communities. This can help you reach a wider audience and attract new customers to your business.

Overall, racing simulator activations can be a fun and engaging way to promote your brand and connect with customers. By offering an immersive experience, creating a social media buzz, collecting customer data, hosting competitions and partnering with influencers, you can leverage racing simulators to drive brand awareness and customer engagement.

How long does each driver take?

We set up a car and track combination and determine the number of laps that each driver will be allowed. We try to keep each driver session between two and five minutes, depending on requested throughput.

Our proprietary timing and scoring software will adjust on-the-fly to allow the full time for skilled drivers and reduced time for poor drivers. This is done to increase throughput.

Can the simulators be used outdoors?

Yes, simulators can be used outdoors. Many of the simulators feature high brightness screens and anti-glare adjustments. We are also prepared with covers for all the electronics for overnight events and in case of inclement weather.

The are a few things to keep in mind for outdoor events. The simulators should be shaded from direct sunlight to make the screens easier to view and avoid glare. Also, the simulators must sit on flat and solid ground for stability. Grass or gravel surfaces are not desirable.

Can the activation capture leads from the participants?

We have the ability to capture contact information from all participants. A touchscreen kiosk is used to create a driver profile where the participant enters their name, email address, category (e.i. customer vs. staff), shifting preference (Manual vs. Automatic).

Do attendants accompany the simulator activation?

All simulator activations include Ricmotech staffing. Our staff will set up the activation and be present should any technical issues arise.

Having our staff handle the simulators means your staff can handle what you do best, interact with attendees. 

If you would like your staff to engage with participants of the simulator activation, our attendants will gladly train your staff to assist in the activation.

Do the simulators require internet connection?

Public event venues tend to have congested and spotty internet connections. For this reason, our simulators activations are run on a local wired network that we set up when required. 

Wireless networks and open WiFi have not proven to be reliable enough for activations.

Can small children use the simulators?

Drivers must be 42 inches tall to reach the pedals. However, children that cannot reach the pedals are welcome to sit on a parent's lap to drive.

How far do you travel to do these activations?

We are based in Florida, but we are able to bring the activation nationwide.

Can drivers race against each other?

Yes, our simulators can be set up for head-to-head racing. While two simulators is the minimum, we recommend four or more simulators to make the competition more interesting.

Where can branding be placed on the simulators?

Corporate branding can be placed at various location within the activation.

Equipment Branding

  • Vinyl logo graphics on the seat back
  • Vinyl logo graphics on the sides of the pedal area
  • Corporate colors on the simulator lower sides
  • Corporate colors on certain styles of steering wheels

Virtual Branding

  • Corporate colors and logos on in-game paint scheme on race cars
  • Corporate colors and logos on in-game track billboards
  • Corporate logo graphic on results screen at end of session
  • Corporate colors and logos on video leaderboard screen

Let's Drive Your Success

6135 NW 167th Street | Suite E21 | Miami Lakes, FL 33015
Phone: (305) 417-9241