Straight Talk Wireless stepped into high gear as an official wireless partner of NASCAR Cup Series under a multi-year deal, and served as the title sponsor of the Straight Talk Wireless 400 at Homestead‑Miami Speedway on March 23, 2025. Their campaign included fan-focused activations such as the “#WinToWave” sweepstakes and on-site events at the NASCAR on Tour / Walmart stops, delivering the brand’s “real unlimited experiences” message to the track audience.
