Case Study: Super Trofeo Saturday
Lamborghini Miami
North Miami, FL
Prestige Imports proudly counts itself among the most successful luxury automobile companies in the country. Currently, Prestige Imports is thriving under its corporate wings with premier franchises such as Lamborghini Miami.
Lamborghini Miami was looking to hold a social event to gain awareness of their new showroom. The concept was called Super Trofeo Saturday. It was to be a watch party of the Lamborghini Super Trofeo race at Watkins Glen International Raceway. The dealership wanted to ensure visitors remain on the premises until the end of the event. A friendly simulator competition was the answer.
We prepared three simulators for driving Super Trofeo GT3 cars and added dealership branding to the simulators. The in-game simulation featured the dealership’s very own Lamborghini Huracan GT3 car painted up in mirror gold finish and the Prestige Imports livery.
The Ricmotech crew arrived hours before the event to set up the three simulators, a video leaderboard highlighting the competition rules, prizes, leaderboard standings, and promotional videos for the company brand. High-energy music, stage lighting, and commentary by the event host pulled the entire activation together.
As guests arrived the host explained the competition rules and prizes up for grabs which got everyone sharing their experiences on social media. Posts were shared and attendance multiplied as a result.
Participants were instantly hooked by the driving competition and friendly rivalries began to develop. The remaining spectators connected with their favorite competitors sharing their experience on Instagram and Facebook.
Over 200 images and videos were captured in a three-hour time span and shared, garnering over 5000 social media impressions for the Lamborghini Miami and Prestige Imports brands.
