The Formula and Automobile Racing Association (FARA) was looking to increase spectator attendance at their races. They secured a booth at Fast Expo, a local show for racers in the Miami area and were giving away tickets. FARA partnered with Ricmotech to attract more guest and give them the experience of what it’s like to drive a race car. Consequently, there was a line all day long of drivers waiting to take their turn to drive a professional simulator. Furthermore, to give everyone a taste of what they would be driving, One Third Racing had their Daytona Prototype on display just on the other side of the booth. The event was a huge success. Hundreds of tickets were handed out to the crowd.
